REGISTER

invitation-only summit where brand leaders
explore the future of the creator economy

THROUGH THE

Step Through

Almost none tell you why.

  • The Purchase.
  • The Conversation.
  • The Creator.
  • The Recommendation.
  • The moment someone decided to trust.

You’re invited to Shelftopia 3.0

Where brand leaders step through the looking glass and
learn to read the signals behind the metrics.

You’ll be in good company.

These are just a few of the brands represented in the Shelftopia community.

Our brand partners

A look back at Shelftopia 2.0

There was a time you could run on creative instinct alone.

Now the signal that tells you which bet actually pays off lives in the data and it rarely sits where you’d expect.

What you can't see

is costing you.

  • Three invisible shifts every
  • enterprise brand is navigating:

01

The algorithm changed.
Not the platform.

The rules are shifting because recommendation systems are learning faster than marketing teams — not because another app launched.

02

Your audience moved.
Your reporting didn’t.

The journey now runs across creators, communities, conversations, AI and search.
Most dashboards were never built to see it.

03

Revenue happened.
Nobody knows why.

Every brand wants attribution; few understand influence. The numbers arrived and the story behind them disappeared.

How do you reveal

the invisible?

Step through the looking glass.

The hidden signals behind
influence, culture, and growth
come into view.

Here's what we'll explore at Shelftopia 3.0:
Virality, decoded

Going viral isn’t luck, it’s a
pattern. Hook rate, hold rate, saves, shares — the
mechanics behind what
spreads, and how to build for them on purpose.

Creator psychology

The best creators run
experiments on their own
audience and read the signals before the dashboards do.
How they do it, and how brands can borrow the instinct.

Paid + organic as one system
Set it and forget it” is quietly killing performance. What changes when creator content and paid media stop being two teams and start being one loop.
The ROAS curve
Every brand sees the number. Almost none can see what made it move. Reading ROAS as a story: which creative, which audience, which moment scaled.
Buying intent
Attention isn’t intent. Traffic isn’t intent. Likes aren’t intent. Separating the motion that looks like demand from the motion that becomes revenue.
+ More
The map fills in as speakers are confirmed — new signals get added to the glass.
STAY FOR DAY TWO

Turn the glass on
your own brand.

An optional half-day of collaborative working sessions where you’ll apply Shelftopia’s insights to your own business. Bring your brand, explore your social and creator performance, and leave with practical recommendations from the strategists who do this every day.

The People Making
the Invisible Visible

Seeing something others aren’t? We want to hear about it. We’re looking for brand leaders, creators, and strategists ready to share what they’re learning about influence, culture, and what actually drives growth.

Think You’d be
a great fit?

APPLY TO SPEAK

A day of learning, an evening of mingling.

AGENDA

Full agenda coming soon.

Day 1 | Tuesday, September 29
A full day of keynote, expert sessions, panel discussions, and case studies mixed with networking opportunities and an evening happy hour and dinner.
Day 2 | Wednesday, September 30
Optional, invite-only half day in the lab for 1:1 brand immersion.

HOME SAFE + STAY OVER

Complimentary Uber rides to and from the event, plus discounted rates at our nearby hotel block for guests traveling or making a night of it.

VENUE: THE CREATORSPACE

A 7,500 sq. ft. creative playground where ideas come to life.

Designed for collaboration, CreatorSpace is the backdrop for two days of conversations, workshops, and connections that move the industry forward.

Step Through

Be the first to know what’s coming. Share your details and we’ll keep you updated on speakers, the agenda, travel, and registration.

Shelftopia is intentionally curated to bring together senior brand and marketing leaders, creating meaningful conversations with peers shaping the future of the creator economy.

Complete the form below to request an invitation. If it's a fit, we will follow-up with registration and pricing.

Put Your Brand
in the Room

Showcase your brand to senior marketing leaders through sponsorship opportunities, curated experiences, and placement in the Shelftopia Swag Store.

Interested in partnering with Shelftopia? Complete the form below, and we’ll be in touch with sponsorship options and availability.